Vintage Poster

Vintage Poster  is a beautiful colored lithograph on cardboard, realized by the Italian artist Leopoldo Metlicovitz  (Trieste, 1868 - Ponte Lambro, 1944) and printed around 1900 by G. Ricordi and C. Milano, Milan. Monogrammed on plate on the left.

A  wonderful and fashionable vintage Art Nouveau advertising poster of the Neapolitan tailoring company "Mele". In excellent conditions, except for three visible abrasions of the paper on the right margin that do not affect the image.

This modern and colorful poster shows Metlicovitz's full mastery of the artistic technique, and has the dignity of an object of art to be collected for it to become a sophisticated piece of your home decor.

Leopoldo Metlicovitz (Trieste, 1868 - Ponte Lambro, 1944)

The Italian painter, illustrator, theatrical and advertising scenographer Leopoldo Metlicovitz is considered one of the precursors of Futurism and, together with Leonetto Cappiello, Adolf Hohenstein, Giovanni Maria Mataloni and Marcello Dudovich, one of the fathers of modern Italian poster art .

He began his artistic career at the age of fourteen working as an apprentice in a typography in Udine, where he learned the technique of lithography. Here, he was noticed by Giulio Ricordi, owner of the namesake Officine Grafiche , who invited him to Milan to work as a lithographer. In 1892, after collaborating with Tensi, a photographic product company, he returned to Ricordi as technical director. At the same time, he entered the theatrical environment and began his career as a set designer and costume designer at La Scala . The Neapolitan Mele tailoring company entrusted him with the task of advertising his clothes and, in 1906, on the occasion of the great Universal Exposition in Milan, he won the competition for best poster, establishing himself as a poster artist. He then started collaborating with several magazines as an illustrator. For Ricordi , he took care of the illustrations of calendars, opera librettos, and postcards. Other famous images created by him are those for the poster of the film Cabiria , a blockbuster of the silent film scripted by Gabriele D'Annunzio, and the trademark that is still used today by the Brothers Branca Distilleries, producers of Fernet Branca. From 1915 until the last years of his life, he devoted himself to painting landscapes and portraits.